WebP vs AVIF: Which Format Should You Use?

A complete guide to help you pick the right image format for speed and quality.

Choosing the right image format can drastically affect your website's speed, SEO ranking, and user experience. Two modern formats, WebP and AVIF, offer incredible compression with minimal quality loss. But which one should you use?

1. Compression & Quality

Both formats provide excellent compression, but AVIF often offers smaller file sizes than WebP while maintaining quality. However, WebP is still widely used and performs well for most cases.

2. Browser Support

WebP: Supported by all major browsers, including Chrome, Firefox, Safari, and Edge.
AVIF: Growing support but still limited on some browsers compared to WebP.

3. Performance & Use Cases

If your audience primarily uses modern browsers and you want maximum compression, AVIF is a great choice. For broader compatibility, stick to WebP.

Optimize Your Images Easily

Use our free tool at ImageReducerApp.com to compress your images online with WebP or AVIF in just a few clicks.

Conclusion

Both WebP and AVIF are excellent formats for modern web performance. If browser support is critical, choose WebP. If you want better compression and can accept limited support, go with AVIF.